artwork setup

Vector | Bitmap | How To | Upload Art Work

pixel to vector

We understand it can be difficult to understand what the difference between a Bitmap/ Raster and Vector image really is.

There are two main type of image files: Raster and Vector. Raster images are created with pixel-based programs or captured with a camera or scanner. They are more common in general such as jpg, gif, png, and are widely used on the web. Vector graphics are created with vector software and are common for images that will be applied onto a physical product. Also used in CAD, engineering, and 3D graphics.

raster image

vector image

quality difference


Raster images are made of pixels. A pixel is a single point or the smallest single element in a display device. If you zoom in to a raster image you may start to see a lot of little tiny squares.

Pixel-based images represent and edit photographs and photo-like images better than vector programs, because they can use an abundant number of different colour pixels. By arranging pixels and slowly incrementing or changing the colour or shade of the pixels adjacent to them, it creates a subtle gradation from one colour to another: nice and smooth colour blends. When it comes to print these don't work as the quality when scaled will look distorted, especially for a illustration or logo, we would require a vector format ideally, otherwise we will need to redraw the design. The printer realise on layered components and not flatten images like a Raster Image

raster image

Raster Images are perfect for Scanned in images, for example, a painting or photograph. If you wanted to print a photograph directly onto a product, the quality will be at the quality the camera can handle.

vector image

Vectors are perfect for logos and illustrations as we have full control of the scaling, allowing us to scale or descale without making your artwork distort or "pixelate"

what is a vector

Vector graphics are commonly used for logos, illustrations, technical drawings and for use with processes that require vector art such as specialty signs and printing, engraving and etching. Also used in CAD, Engineering, and 3D graphics.

Vectors are made up using a mathematically equation, this means we have full control to change solid colours or scale and descale without loosing quality, This allows us to create a design using layers and Wireframes, Wireframes are what we in the industry we would use, Wire frames are just the strokes of a design which determined where the printer or cutter will follow to cut or print vinyl. This is used to wrap cars or signage or even print onto t-shirts. This could not be done using a raster image because a raster image is made up of pixels and is a flat image.


vector wire frame

what we require

The process is simple, you send us what you have and we will let you know what the solution is. 

With the information above you should have already an idea on what you need to send us. The great thing about us we will redraw any artwork completely free of charge to the highest of quality.

We take most file formats including the below:

  • AI
  • psd
  • pdf
  • jpg
  • tif
  • otf
  • png
  • obj
  • svg
  • eps
  • dwg
  • bmp


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